Thoughts from the other side of the counter

Tuesday, September 6, 2016

The White Elephant in the Closet

An entire row of sergers/coverstitch machines!

It was April 2015. I still remember the young lady’s name. She had visited another store, then came to see us. I showed her our row of sergers, explaining the differences between entry-level, mid-line, and high-end models. As a serger newbie, she expressed interest in a couple of entry-level machines which matched her budget. Entry-level sergers are not the easiest machines to thread. However, I assure you, most are not hard. Sergers at this level have precise thread guides and order of threading. It is precisely why I asked this young lady, “Would you like to attend my serger machine education class later this month?” She purchased a nice, entry-level, Janome-made machine and signed up for the class.

Typically, we call our customers a day or two before our machine education classes. I never reached this lady, however, I left a message. And then it happened…

She was a NO-SHOW! 

Maybe a friend taught her how to use her machine. I don’t know if I’ll ever find out. I kept her name and number in my class records and called her again for two subsequent classes to no avail. To this day, I often wonder about her. Is she using her machine? Is she using it for various specialized techniques for specific tasks in which sergers reign supreme? Has she ever threaded her machine? Or… 

Thursday, September 1, 2016

Janome introduces a Top Machine Pick for 2016!

It’s here!  It’s at the store...we have a new Skyline S9 on our showroom floor. 
  As always, we’re ready for new machines, and when I saw this beauty on the floor, checking it out was a must.  It takes a lot for me to be impressed, and the S9 has my seal of impressive approval.  We've even made a video highlighting a few of it's great features!